About Data Gibberish

Who is this for

You’re an experienced data engineer.

You’ve delivered stable pipelines, handled outages and kept the business running.

But right now, you're stuck in the middle zone:

• your work isn’t always tied to business outcomes

• projects get deprioritized for reasons that don’t make sense

• stakeholders often don’t fully understand the value of what you built

• promotions feel arbitrary, gated behind “leadership” skills nobody defines

• you want leverage, not politics — and you don’t want to become a manager

If that sounds familiar, you're exactly who Data Gibberish is built for.

What this is

Data Gibberish teaches experienced data engineers how to turn technical work into business leverage.

I don’t teach technical skills.

Instead, I focus entirely on installable systems that help you:

• connect your work to profit and business KPIs

• scope projects that get prioritized

• have better conversations with stakeholders

• make your work visible to decision-makers

• build calm career leverage inside your current role

This is about building profit leverage and not playing politics or switching careers.

Why I started Data Gibberish

For years, I thought technical excellence would speak for itself. I built stable, scalable data platforms. And for a while, that was enough.

Then one day, after I was declined a promotion. My manager said:

That was the moment I realized I needed a completely different skillset to grow my impact and my career.

Since then, I’ve spent years developing the systems I now teach here. Systems that sit on top of your technical skills and turn your work into business leverage.

What you’ll learn

The full system is called The Profitable Data Engineer Framework.

It’s built around four installable leverage systems:

• Influence engineering: Designing systems the business adopts

• Stakeholder communication: PM/exec conversations that move your work forward

• Scope & negotiation: Controlling delivery without unnecessary conflict

• Business impact translation: Tying technical work directly to business outcomes

You don’t have to master these overnight. The framework helps you layer them in over time.

How the content works

• Free subscribers get weekly insights to expose career bottlenecks and shift your thinking toward leverage.

• Pro members get full frameworks, templates, and step-by-step playbooks to install these systems directly into your role.

You can start free. You can go deeper with Pro. Both are designed to move you forward.

Who am I

I'm Yordan, Head of Data Engineering with 15+ years of experience, from tiny startups to global teams. I started in software, moved into data, and spent years figuring out what separates "just solid" engineers from trusted, high-impact ones.

I write Data Gibberish to share the frameworks, tools, and lessons I wish I had earlier. And to help you lead with data, not just react to it.

My commitment

Everything inside Data Gibberish is built from firsthand experience leading data teams while staying technical.

This is not generic career advice. This is not internet hype or personal branding. This is not “thought leadership.”

My commitment is simple:

Give you clear, actionable systems to turn your technical work into business leverage without becoming someone you’re not.

Your next step

If you’re ready to stop waiting for your work to “speak for itself” and start building career leverage you control, you can:

• Subscribe free to start getting weekly insights.

• Join Pro when you’re ready to install the full system.

Data Gibberish

Data Gibberish teaches profitable data engineers how to turn their work into business leverage using installable systems no one else teaches. New insights every Wednesday.

By Yordan Ivanov